Whether you are looking to better understand and keep your current customers or attract new ones, the unique MacKenzie blend of both curiosity and creative analytics can help you more fully understand and better communicate with your customers. We do this through our strategic data assessment as well as tactical services.



Why choose MacKenzie?

For over 20 years MacKenzie has helped clients gain a clear, detailed perspective of customers’ preferences and buying behaviors. Understanding the customer is vital to the success of any business – especially one that is looking to grow and expand.

View our video to learn more about our Business Analytics Solutions.


From Our Blog

Got Lots of Data? Get Dashboards!

If your company is like so many others then you’ve got lots and lots of data. You’re practically swimming in da…

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Want Customer Loyalty? Follow 4 Rules For Your Ecosystem

Businesses are like countries.

A country becomes desirable to live in—or not—because of a wide variety of fa…

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Creating Your Marketing Strategy: A Checklist

In the past few blogs we’ve been diving into the details of The 4 Steps of a Successful Marketing Process. Once y…

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Who will win the World Cup?

The Power Rank specializes in adjusting for strength of schedule in ranking teams. The international soccer / footb…

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Our Services

Data Management & Analytics

Can you confidently state what you are selling, where you are selling, and who you Read More…

Research Capabilities

Understanding the customer is vital to the success of any business, especially Read More…

Marketing Campaign & Administration

Marketing campaigns should be highly strategic in order to maximize your Read More…

Business Solutions

Data Analysis is at the heart of MacKenzie’s operation. With every project Read More…

  • Whether you are looking to better understand and keep your current customers, or attract new ones, the unique MacKenzie blend of both curiosity and creative analytics can help you more fully understand and better communicate with your customers.

  • It is our job to be curious. In fact, we’ve thrived on it for over 25 years. Curiosity is what spurs us forward, challenging us to find creative approaches to our clients’ businesses, to best provide them with everything necessary for a comprehensive business perspective.

  • I am neither especially clever nor especially gifted. I am only very, very curious.–Albert Einstein