Whether you are looking to better understand and keep your current customers or attract new ones, the unique MacKenzie blend of both curiosity and creative analytics can help you more fully understand and better communicate with your customers. We do this through our strategic data assessment as well as tactical services.



Why choose MacKenzie?

For over 20 years MacKenzie has helped clients gain a clear, detailed perspective of customers’ preferences and buying behaviors. Understanding the customer is vital to the success of any business – especially one that is looking to grow and expand.

View our video to learn more about our Business Analytics Solutions.


From Our Blog

Why Knowing Your Audience Is The Key To Success

Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any f…

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Analyzing Current Customer Behavior

As I explained in a previous article, when developing a communication plan for your customer retention program, the…

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Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campai…

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How to Develop a Communication Plan for Your Customer Retention Program

In my last blog I discussed 7 Reasons Why You Need a Customer Retention Program. The core of that Customer Retentio…

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Our Services

Data Management & Analytics

Can you confidently state what you are selling, where you are selling, and who you Read More…

Research Capabilities

Understanding the customer is vital to the success of any business, especially Read More…

Marketing Campaign & Administration

Marketing campaigns should be highly strategic in order to maximize your Read More…

Business Solutions

Data Analysis is at the heart of MacKenzie’s operation. With every project Read More…

  • Whether you are looking to better understand and keep your current customers, or attract new ones, the unique MacKenzie blend of both curiosity and creative analytics can help you more fully understand and better communicate with your customers.

  • It is our job to be curious. In fact, we’ve thrived on it for over 25 years. Curiosity is what spurs us forward, challenging us to find creative approaches to our clients’ businesses, to best provide them with everything necessary for a comprehensive business perspective.

  • I am neither especially clever nor especially gifted. I am only very, very curious.–Albert Einstein